Despite the resilient demand and consistent flow of enquiries, selling a property is deemed as a tough grind by many owners in the current economic landscape where prospect buyers are taking a cautious approach on their spending, especially on big ticket items like property.

Having said that, a lot of properties were still able to find a taker in the challenging market, even during the Movement Control Order period where travels were restricted.

For instance, Sunway Property has secured some RM200 million worth of bookings since its "Always With You" digital campaign, which offer offers financial aid and competitive pricing was launched at the end of April, according to a EdgeProp.my report.

This shows that with the right price, offering, strategy and channel, which helps the owner to reach out to the right target audience, the process of selling property can be a smooth sailing.

For sub-sale properties, here are a few tips to give your property selling a boost:

1. Set the right price

Setting a realistic and reasonable asking price from day one can ensure you a much better chance of find the right buyers and close the deal rather quickly as this often adverts a lengthy negotiation process between you and the potential buyers.

To do this, you need strike the balance between the cost that you have spent on the property, the recent transaction prices of similar properties, buying demand in the vicinity and the property’s potential for future appreciation.

Moreover, you should also list down the details and features that can attract buyers, such as the amenities and facilities in the area, accessibility and connectivity, future development potential, etc.

2. Ensure the property’s curb appeal, especially on the web!

It is a rather competitive market for property sellers today, especially in the residential segment as many are taking the window of opportunity to reap high profits from disposing their house during the Real Property Gains Tax exemption period effective from 1 June 2020 to 31 December 2021.

Hence, it is important to make sure that your property is able to stand out from the competition.

Besides painting, furnish, refurbish and renovate your property, taking good pictures of the interior and exterior is also very important for it to attract buyers on the internet, which is vital component for the selling of any products.

The technology or, more specifically, the digital technology has not only changed how we live but also the way we buy and sell things, which includes property.

All it takes to find you a buyer could be a Facebook post with a handful of nice photos that helped the post to go viral.

3. Capitalize on the digital technology

Today, digital-based platforms such as apps, social media and property listing portals have become the most popular market place for properties.

Corporates and businesses such as real estate developers and agencies have ventured into this segment by setting up digital presence for their products via technologies such as augmented reality, virtual reality and virtual tour.

This trend is expected to gain more momentum in the post-COVID19 world and definitely should not be neglected by any property sellers.

4. Get help from the experts

If you are overwhelmed by all these nitty-gritty details, you can always engage an experienced real estate agent who is capable to come up with a strategy or package tailored specifically to your preferences.

Furthermore, agents who are backed by an established agency can secure a better deal as most of these agency firms are equipped with the latest market and product information along with a large pool of ready buyers, which can quickly identify the targeted group of buyers.

You can start by engaging a few agents for your property and keep close tabs on the selling process with them from time to time in order to keep them on their toes and make sure things are moving.